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Author Archives: AdReady

About AdReady
AdReady, Inc. was founded in 2006 by a team of Internet veterans to transform the way businesses advertise online. As the first online self-service display ad solution, AdReady enables marketers, of any size, to design and deploy online display ads based on industry best practices. Marketers have access to AdReady’s data-rich library of original ad themes, real-time ad customization tools, an intuitive Web-based interface and detailed reporting on all performance aspects of their advertising campaigns. Headquartered in Seattle, AdReady is backed by Bain Capital Ventures, Khosla Ventures and Madrona Venture Group. www.adready.com.

The New York Times Launches Self-Service Advertising Powered by AdReady

NYTimes.com to Deliver Self-Service Online Display Advertising Solution for Small Advertisers
New York, NY and Seattle, WA — June 10, 2008 — The New York Times and AdReady™, Inc. announced today the launch of Self-Service Advertising (www.nytimes.com/selfservice), an online display advertising site that enables small businesses to easily create and manage online ad campaigns on NYTimes.com.
This [...]

SearchEngineUpdate with Vanessa Zamora

SEARCHENGINEWORLD.COM by Vanessa Zamora

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Do-It-Yourself Display Ads May Reshape Online Marketing

THE WALL STREET JOURNAL.COM by SHIRA OVIDE
“There’s no real solution for the smaller advertiser who wants to enter the display market,” said Aaron Finn, chief executive of AdReady, one of the new companies offering access to the market. Mr. Finn used to head marketing for Classmates.com, one of the biggest buyers of online ads, and [...]

AdReady Becomes a Google AdWords Authorized Reseller

AdReady is the first Google AdWords Authorized Reseller to
achieve this distinction selling only display advertising

Seattle, WA – May 7, 2008 – AdReady™, Inc., (http://www.adready.com) an innovator in developing the first self-service online display advertising solution, announced today that it is now an authorized reseller of the Google AdWords™ online advertising program. AdWords is a cost-effective, [...]

Former AOL and Microsoft Executives Join AdReady Executive Team

Seattle, WA — March 10, 2008 — AdReady, the leading self-service online advertising company, announced today the appointment of Mark Feldman as Senior Vice President of Sales and Business Development and Saleel Sathe as Vice President for Product Management.
Feldman, formerly Vice President of Network Development at AOL, will direct AdReady’s revenue initiatives, manage the sales [...]

AdReady lands $10 million for expansion

SEATTLEPI.COM by John Cook
“We really remove a lot of the cost out of the creative development process,” he said. “If you walked into any creative agency, you are going to pay anywhere from $500 to $5,000 to have an ad created for you.”
Started in October, AdReady has developed an online library of about 600 prefabricated [...]

AdReady Closes $10 Million in Venture Funding to Fuel Growth of Self-Service Advertising Platform

Seattle, WA — December 17, 2007 — AdReady, an innovative advertising technology company, announced today that it has raised $10 million in venture funding led by Boston-based Bain Capital Ventures. Silicon Valley-based Khosla Ventures and current investor Madrona Venture Group also participated in the round.
“This round of funding will enable us to enhance AdReady’s self-service [...]

AdReady Names Hulu CEO Jason Kilar to Board of Directors

Seattle, WA — November 28, 2007 — AdReady, an innovative advertising technology company, announced today the appointment of Jason Kilar, CEO of Hulu, to its board of directors. Kilar brings extensive Internet sector experience to this role, having spent nearly a decade in key management positions at Amazon.com.
As CEO of Hulu, a joint venture of [...]

Reader’s Digest Association and Allrecipes.com Launch First Online Food Advertising Network Targeting Smaller Businesses

Trusted Internet Food Sites Introduce Easy-to-Use AdWizard Service Powered by AdReady
Reader’s Digest Association
Pleasantville, N.Y., Nov. 6, 2007 —(RDA) and its online property Allrecipes.com, today announced the launch of the Food Advertising Network @ RDA, featuring the ground-breaking self-serve AdWizard@RDA display advertising service. This is the first network of its kind that will service the advertising [...]

AdReady, Another Low-Cost Display Ad Shop, Opens

MEDIAPOST.COM by Gavin O’Mailey
CHAMPIONING THE DEMOCRATIZATION OF DISPLAY advertising, a startup named AdReady has launched a service for small- and really small-sized marketers to get in on the act.
Rather than hiring an ad agency, which typically costs thousands of dollars upfront for creative design, AdReady allows advertisers to pick and customize remarkably [...]

AdReady Transforms Online Display Advertising with Launch of Powerful and Easy-to-use Web-based Service

Company’s innovative technology enables businesses of any size to create, run and optimize effective online campaigns
Seattle, WA — October 15, 2007 — AdReady, an innovative advertising technology company, announced today that it has launched a new service that enables advertisers to customize proven display ads in minutes and run targeted campaigns across the [...]