AdReady

We wanted to keep you updated on the press coverage of our recent industry achievements including the Washington Technology Industry Assocations “Service Provider of the Year”.

Puget Sound Business Journal
March 27, 2009

Seattle Times
March 25, 2009

by Peter Krasilovsky

MEDIAWEEK

“AdReady, the Seattle-based media placement firm and builder of display ad templates for SMBs, has long been on our list of ‘most interesting’ local services. And that was before it signed white-label deals with The New York Times, Boston Globe and MSNBC.com.”

“Last week, I dropped in on AdReady at its offices in the progressive Fremont section of Seattle. I met with President and CEO Aaron Finn, who founded the 40 person company in June 2006 with several colleagues from Classmates.com; and SVP Mark Feldman, a former AOL exec who runs sales and business development.”

“Finn noted the rapid evolution of the company….”

“’The indirect side may outscale us,’ says Finn. ‘It should grow faster.’ The indirect partners especially like AdReady’s efficiency. ‘It halves the sales time for the Readers’ Digest sales staff,’ he says. ‘It empowers them to sell’ instead of focusing on ad logistics. It also helps publishers keep their inventory at premium levels, rather than forcing them to sell at remnant levels, which can be 1/10 as high.”

“On the direct side, major accounts include a number of Seattle-based firms, including Real Networks and Alaska Airlines. The Atlanta Hawks, TaxAct and Rally Software are examples of clients from outside of the area.”

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Today AdReady was named a winner of the AlwaysOn 2009 OnMedia 100 List for technology innovation in online advertising for 2008. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. AdReady was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

AdReady and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. This two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives.

“The 2009 OnMedia 100 companies have demonstrated their tenacity even in the toughest economic conditions that the technology world has ever encountered,” said Tony Perkins, founder and editor of AlwaysOn. “We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

Click here for a complete list of the AlwaysOn OnMedia 100 winners.

About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

ADWEEK by Brian Morrissey

“If there’s been a ‘killer app’ of Web advertising to date, it’s search. Targeting is near perfect, thanks to consumers directly expressing their intent. The auction system has proven an incredibly efficient way to match supply and demand. The low barrier to entry has exploded the marketplace to include hundreds of thousands of small businesses. Unsurprisingly, many want to extend this ‘beautiful system,’ as former Yahoo! CEO Terry Semel once called it, to other forms of advertising, beginning with display placements. The idea is that the Internet’s much-maligned banners will become more targeted and valuable if the marketplace is flooded with display ad placements that match consumer interests.”

“Startup AdReady is building a system it hopes will do [this]. It is helping publishers like The New York Times. MSNBC and others offer small advertisers the chance to create and run display ads through many networks. The display ad market needs to create more demand and tapping the long tail of the 20 million small and medium-size businesses is critical, according to AdReady CEO Aaron Finn.”

“The way to make the system work better is to give it more access,” he said. “That means doing for display what Google is doing for search. To me, there’s not remnant inventory, there’s just not enough demand in the system.”

“I believe the fundamental principles of search can be used in display,” Finn said. “There’s some more complexities, but ultimately tech makes that a lot easier to do.”

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ONLINE MEDIA DAILY by Tanya Irwin

“Msnbc.com is jumping on the self-service online display ad bandwagon via a partnership with AdReady. The news Web site is in good company, joining a slew of others that are now offering the DIY option including Yahoo, The New York Times, MySpace, Facebook, LinkedIn, NaturalPath Media, Zillow and Trulia.”

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