Wanted to share some exciting news: we’ve been named a finalist for one of our industry’s biggest and most respected awards—the DPAC Awards, for “overall excellence and breakthrough achievement” in digital publishing and advertising.
We’re one of three finalists for “Best Ad Delivery Platform Innovation,” recognized for pioneering the best new digital ad delivery platform for targeted advertising/branded placements. The awards gala will be held in New York on December 8th. Wish us luck!
Just read an amazing fact: less than 10% of online retailers’ Web traffic comes from search engines (according to Nielsen data in an AdAge article called Why Search May Not Click for Retailers).
This means that most of the traffic is coming from somewhere else… but where?
A Nielsen study found that 61% comes from people going directly to a retail site (typing Amazon.com in a browser, for instance). Another 10% of the traffic comes from branded searches (like typing in Zappos into a search bar rather than searching for “shoes”).
These two traffic trends underscore the importance of branding—and if you want to promote your brand, display ads are going to be much, much more effective than search ads. In the words of one of the Nielsen researchers:
“… the fact that such a high percentage of people go directly to retail sites and even those that search generally have a pretty clear intent as to which website they’d like to go to—it makes a compelling argument that brand and past experiences [with a marketer] matter an awful lot…”
Of course, search and display together can work even better than either by itself. And the data doesn’t stop there. Check this out, from an article in MediaPost called The Click Is Wagging the Dog:
“In the retail/consumer electronics category, for example, we saw that 66% of the online universe was exposed to a campaign within a month but did not click; another 0.1% (that’s a tenth of a percent) was exposed and clicked. But that 66% of exposed non-clickers accounted for 89% of the page views at advertised Web sites over the course of the month. These data strongly support a conclusion that the ad exposures are pulling those consumers a little further through the funnel.”
If you’re doing search marketing, it’s easy to spend all your money in one place: Google. With display advertising, no single network or publisher site reaches everyone on the Internet, so you need to place ads across multiple locations to get the best coverage.
The process doesn’t stop there, though: even when you’ve got successful ads running in specific locations, you need to keep testing them, since it’s possible to “burn out” a finite audience with a single campaign and lose traction. At that point, you can switch messages, and even migrate the successful campaign to a new site or sites.
The AdReady tool makes it easy to choose different publishers and demographic targets for your ads, and our combined network can help you reach over 90% of Internet users. If you’re using AdReady Premium, you can get your ads onto almost any top publisher, including ESPN, MSNBC, Google, Yahoo!, and thousands of others.
Want to learn more? Contact our sales team at: sales@adready.com.
.
WHO:
Jamie Lomas, Vice President, Sales and Strategic Partnerships at AdReady, will present to business leaders at the Northwest Entrepreneur Network’s (NWEN) Entrepreneur University 2009. The Entrepreneur University unites movers and shakers from the Northwest entrepreneurial ecosystem for a day of education and networking opportunities.
Lomas is responsible for executing AdReady’s direct revenue strategy at AdReady, a pioneering technology company that makes display advertising accessible to advertisers of any size. He is a leader in interactive advertising and considered an expert in both media and campaign optimization with more than 15 years of sales and marketing experience. Previously, Lomas was Vice President, National Sales for United Online. Lomas has served on the multiple committees for the Internet Advertising Bureau and has been a guest lecturer on the UWTV television network.
WHAT:
Lomas will lead the session entitled “Branch Out: Delivering the Message.” Attendees will learn how to deliver their carefully crafted messages to specific targets online using today’s most cost-effective media options. He will detail recent advancements in display advertising that enable emerging businesses to cost-effectively create, target and optimize branded ads for broad audiences or very specific ones. Entrepreneurs will also learn how to combine search and display marketing campaigns as a fast-track option for driving Website traffic and sales.
WHEN:
Thursday, November 5, 2009 at 3 p.m. Pacific
WHERE:
NWEN Entrepreneur University, Bellevue Hyatt Convention Center, Bellevue, WA
Media Contact:
Justin Baker
AdReady
jbaker@adready.com
206.792.5184
Our CEO Aaron had the honor of celebrating at the Space Needle on Wednesday night with his fellow honorees for Seattle Business magazine’s “Top 25 Innovators & Entrepreneurs” list.
Aaron won the award for his pioneering work developing the AdReady platform, which makes display ads work like search ads. The other 24 winners came from many different areas, including Jeremy Lewis and Paul Thelen (the guys behind casual-gaming giant Big Fish Games), Sunil Garg (a student at the UW who helped develop Multilearn, a technology that helps classrooms in the developing world), and another guy you might have heard of, Amazon’s Jeff Bezos (he was named “Entrepreneur of the Year”).
You can read more about the award and all the winners in the November issue of Seattle Business magazine. Way to go, Aaron!
Have you heard about re-targeting yet? There’s been a lot of buzz around this technique in advertising circles—both because it’s extremely effective and because the technology has a certain “wow” factor.
Here’s how it works: Let’s say Beth wants to take a vacation to Hawaii. She goes to the ABC Airlines website to look for deals, and browses through the fares there. She likes what she sees, but thinks she might be able to get an even better deal by shopping around.
So she goes to Yahoo! Travel and starts looking there… and lo and behold, an ABC Airlines banner ad pops up on the Yahoo! site—and it’s advertising a special 20% discount on tickets to *Hawaii*! Magic? No, it’s just re-targeting.
Because ABC Airlines was using re-targeting, they had tagged Beth with a cookie that anonymously logged her visit to their site. So when she left to visit another site—Yahoo! Travel or any other site in their advertising network—she would receive ads tailored specifically to what she had done on ABC’s site.
ABC Airlines likes it, because they get to continue a conversation with a potential customer who left their site—and Beth likes it, because she’s getting ads that are relevant to her. (And hey, 20% off!)
So can your company use re-targeting? In the past, re-targeting has taken some behind-the-scenes development work to implement, using third-party re-targeting companies that come with a hefty price tag.
But now the process is largely automated, and the AdReady platform makes it easy and inexpensive to use re-targeting with your campaigns. We let you re-target in a variety of ways: For example, you can serve users the same ad over and over, or you can enhance the offer each time you touch the user, giving better and better incentives.
Whatever your approach, the goal is always to connect with qualified, highly targeted prospects multiple times, so you can convert more missed sales.
Re-targeting is one of the most effective targeting tools available. It can dramatically increase your results, and many of our advertisers have doubled their return on spend with re-targeting. Contact sales@adready.com if you want to learn more!
Seattle, WA – October 12, 2009 – AdReady, a pioneering technology company that makes online display advertising accessible to advertisers of any size, today announced Karl Siebrecht has been named President and Chief Operating Officer (COO). In these roles, Siebrecht will set and execute strategies related to the growth and leadership of all AdReady product lines. He was previously President of Atlas, an online advertising technology provider and operating unit of aQuantive, Inc. (acquired by Microsoft). In this role, Siebrecht helped build Atlas from the ground floor into a leading advertising technology provider, serving many of the largest and most sophisticated advertisers, agencies, and publishers globally across the online advertising industry.
“Display ads have previously been associated with powerhouse brands in billion dollar industries,” said Siebrecht. “With AdReady, advertisers of every size can now take advantage of the benefits of display advertising—just like the largest advertisers do.”
Siebrecht will oversee AdReady’s go-to market strategy and identify new opportunities designed to drive rapid company expansion and increase AdReady’s market share worldwide. He will be instrumental in establishing AdReady as the premier provider of online advertising solutions for a broad range of customers, including advertisers, agencies, publishers and other providers. Forrester Research forecasts the interactive online ad spending market to reach $55 billion and represent 21 percent of all marketing spend by 2014.
“We are excited to harness Karl’s vast experience identifying key customer problems in this industry and delivering solutions that move their businesses forward,” said Aaron Finn, CEO of AdReady. “It’s an honor to have someone of Karl’s caliber helping to shape and deliver the AdReady solution to key markets.”
Siebrecht began working with aQuantive in 1999. Following Microsoft’s acquisition of aQuantive in 2007, he was an executive in Microsoft’s online services division, helping to define strategy and grow the organization’s global ad platform business. Siebrecht holds an MBA from the Tuck School of Business at Dartmouth and a BA in Economics from Duke University.
About AdReady
Seattle-based AdReady is an innovative advertising technology company making online display advertising as accessible and effective as search advertising. The company’s unique approach helps businesses of all sizes build powerful online display campaigns based on proven creative and media plans, dramatically increasing an advertiser’s return-on-advertising-spend. AdReady’s patent-pending solutions are ideal for advertisers, agencies and publishers. To learn how to build an effective online display campaign for your business, please visit www.adready.com, follow us on Twitter @AdReady or find us on Facebook.
AdReady is a registered trademark of AdReady, Inc., registered in the U.S. All product and company names mentioned herein may be trademarks of their respective owners in the U.S. and other countries.
Contacts:
VOXUS PR for AdReady
Lindsay Stril, 253-444-5443
lstril@voxuspr.com
or
AdReady
Justin Baker, 206-792-5184
jbaker@adready.com
How do you really ratchet up optimization on a display campaign? One great way is to design at least three to four different creative themes when you start a campaign. Then, after about two weeks or so, you figure out which one drives the highest conversion rate (i.e., the lowest CPA). Next, you want to freeze the design of that ad and make it your “control” ad.
Now, you experiment. Using your top-performing ad as the “control,” you create another three to four variations on that ad and try to beat its performance. You can track performance even more effectively with “tractions”–short for action tracking–a feature on the AdReady platform that we’ve set up to help better quantify user behavior on your site. (AdReady customers can log in to the site to learn more about tractions.)
We’ve found that if you devote the majority of your spend to trying to beat that “control” ad, you can put optimization on the fast track and rack up increasingly impressive stats.
DailyCandy bills itself as the “insider guide to your city,” with carefully curated info on everything that’s “fun, fashionable, food related, and culturally stimulating in the city you’re fixated on (and all over the Web).”
DailyCandy started using our hands-on AdReady Premium service as a test, just to see what we could do. They set a budget goal for a certain number of customer actions they wanted to achieve in a given month, and then our account team–including a designer and a category expert–went to work.
The result of the design and preliminary optimization process was the ad you see below, “NYC Tall.” This ad performed so well that it blew through its CPA target and monthly response goal in just two days. (Needless to say, everybody was pretty happy with that “test.”)
What does it mean when search giant Google announces plans to offer a display advertising exchange?
It means that display advertising is big and getting bigger, with long-term revenue opportunities. Google’s news is no surprise to us–we’ve always seen the potential in display–but it might be a surprise to advertisers who thought display ads were a fading trend.
The big question from our view: How should advertisers take advantage of this opportunity?
Google says you can think of the Ad Exchange like a stock exchange–and “only the largest brokerage houses actually plug into, say, the NYSE.” So where does that leave the average advertiser? Clearly, most advertisers will still benefit from technologies like the AdReady platform to help with their digital marketing.
How is AdReady different? AdReady focuses on each advertiser’s needs, not on any particular network or publisher:
First, we have no financial interest in recommending one buy over another–something we think might be difficult for Google, when they own the inventory in their own exchange. Each recommendation by AdReady is unique and earned.
Second, we think that the sky’s the limit on reach and opportunity. AdReady helps advertisers design, launch, and measure banner ad campaigns across Google, Yahoo!, and other publishers and networks that reach more than 90 percent of all Web users. We provide unfettered access to all sources of media from one platform.
If Google is the “NYSE” (and, say, Yahoo! is the “NASDAQ” and AOL is the “Amex”), then think of AdReady as “eTrade”–a nimble, powerful technology platform that always puts you first and helps you get the most out of your investments.
Read the new white paper to find out how banner ads and search ads perform better together.
Download it here: http://www.adready.com/search-and-display/whitepaper.
If you’d prefer to hear it, please join us for a webinar with ClickZ on Wednesday, September 30th, at 1pm EDT / 10am PDT.
Register here: http://bit.ly/LEGbu.
Industry experts estimate that only 1–2% of site visitors convert to customers. That means over 98% of your site’s visitors simply walk away. Re-targeting (also called “behavioral re-targeting”) is a way to reach those visitors–and it’s the cheapest way to improve conversions over time. For example, AdReady can help you tailor a re-targeted message to people who have visited your site: “Thanks for visiting! Come back soon and we’ll give you $5 off your next purchase.”
Multiple re-targeting campaigns can target customers who have been through your purchase process but did not convert–so you can give them a custom message different from the one that you give visitors who came to your site and bounced.
Want to learn more? Contact our client services team at: clientcare@adready.com.
Every month, we feature a piece of “killer creative.” This month’s display ad is nicknamed “Orange Wave”–and it’s racked up a phenomenal .037% click-through rate, more than double the travel industry standard of .015%.
The ad comes from Yapta, an innovative company that helps travelers get a handle on fluctuating prices so they know when to “buy low.” (“Yapta” stands for “Your Amazing Personal Travel Assistant.”)
How does that .037% click-through rate break down? “Orange Wave” hit 3.4M impressions, with over 5700+ clicks delivered.
Yapta’s “Orange Wave” ad was built using AdReady’s library of over 800 customizable templates. This creative shows how AdReady can help you put out a strong, visually attractive ad that reinforces your brand and produces results.
Recently a group of AdReady folks were in San Jose for the Search Engine Strategies (SES) tradeshow, where we were joined by 100+ other companies. The conference attracted a few thousand people from all over the world, and I talked to attendees from Russia, Germany, England, China, Japan, and elsewhere.
I did a short interview from the show floor with Jim Hedger from WebMasterRadio.fm, and we talked about where the idea for AdReady came from (hint: it has a lot to do with all those countless Classmates.com banners), our product lineup, how we help our customers, and what trends are shaping the marketplace. Listen to the interview here.
For more interviews from the show, check out the WebMasterRadio.fm site.
Another customer has joined the AdReady for Publishers family: the Atlanta Journal-Constitution recently started using our self-service display ad solution to put display ads within reach of their SMB (small- and medium-sized business) advertisers—so banner ads are no longer a big-budget luxury for them!
Now these SMBs can better drive Website traffic, sales, and brand awareness, by targeting campaigns to a specific metro Atlanta geography, even on a modest budget. Tracking and fine-tuning campaigns is a snap too—very reminiscent of the search-ad reporting many SMBs already love.
MSNBC, ESPN, the New York Times, and other premier publishers are already using AdReady for Publishers—and we’re very glad to have the Atlanta Journal-Constitution on board, too. Check out the full press release for more details.
Media company partners with AdReady to provide advertising solutions for small- to medium-sized businesses
ATLANTA (Aug. 21, 2009) –This week, AJC Media Solutions launched a self-service advertising solution designed to help small- and medium-sized businesses easily reach customers in the Atlanta market through online display advertising. The new platform available on ajc.com is powered by Seattle-based AdReady, and will extend the multi-media company’s reach to a new segment of advertisers.
The new self-service tool is not only affordable, but also flexible and easy to use, allowing advertisers to:
The advertising platform allows users to choose from a wide selection of customizable ad templates and build campaigns starting at just $350 for a week.
“This self-service tool will now allow small- to medium-sized advertisers to use the powerful targeting technologies of ajc.com in efficient ways,” said VP, Digital Media Cox Newspapers, Leon Levitt. Levitt continued, “ajc.com delivers a larger audience than any other local media Web site, and now small- to medium-sized businesses can capitalize by segmenting that audience in ways that best fit their business needs.”
The first phase of this advertising platform, will enable advertisers to build and buy online display ads on any of the AJC’s host of Web sites, such as ajc.com and accessAtlanta.com. Later this year, this self-service tool will extend to other parts of the AJC portfolio such as print and direct mail.
Accompanying the launch is a marketing campaign that will utilize Search Engine Marketing (SEM), online display ads, direct mail and targeted e-marketing campaigns to reach these businesses.
“We’re excited to be helping the AJC broaden their base of customers by offering an online display advertising service specifically optimized for small- to medium-sized businesses. Advertisers will be surprised to learn that, like search advertising, AJC’s self-service solution is very easy and cost-effective. They can quickly build a branded banner ad, place it in front of target customers and measure success with performance reports,” said Aaron Finn, President and CEO, AdReady.
Launched earlier this year, AJC Media Solutions was created to deliver the AJC’s advertising and marketing capabilities to advertisers. To learn more about advertising opportunities with AJC Media Solutions, including this self-service tool, you can visit YourAudienceDelivered.com.
About The Atlanta Journal-Constitution
The Atlanta Journal-Constitution is the leading source — both in print and online — of news, information and advertising for metropolitan Atlanta, reaching a total print and online audience of nearly 2.2 million people each week. Every month, nearly 2.3 million unique visitors access the newspaper’s Web sites, including ajc.com and accessAtlanta.com. The Atlanta Journal-Constitution is part of Cox Media Group, a publishing, digital media and broadcasting subsidiary of Atlanta-based Cox Enterprises.
About AJC Media Solutions
An extension of the AJC, AJC Media Solutions is Atlanta’s most complete regional resource for advertising success, with digital, print and direct marketing resources. In addition, AJC Media Solutions offers consultative insights to help advertisers find the right combination of reach, frequency and cost-effectiveness, optimizing media buying and advertising strategy for greater results.
About AdReady
Seattle-based AdReady is an innovative advertising technology company making online display advertising as accessible and effective as search advertising. The company’s unique approach helps businesses of all sizes build effective online display campaigns based on proven creative and media plans, dramatically increasing an advertiser’s return-on-marketing. AdReady’s patent-pending solutions are ideal for advertisers, agencies and publishers. To learn how to build an effective online display campaign for your business, please visit www.adready.com.
Media Contacts:
Jennifer Morrow
Atlanta Journal-Constitution
jennifer.morrow@ajcmediasolutions.com
404.526.5816
Justin Baker
AdReady
jbaker@adready.com
206.792.5184
It’s easy: just find your favorite banner ad on the Internet, and link it in the comments section. We’ll be giving away an AdReady hat to the first 10 people who reply.
That’s the funny-but-true title of an article out last month from Henry Blodget, CEO and Editor-in-Chief of The Silicon Alley Insider. He begins talking about how advertisers “were taught that online display ads had one purpose in life, which was to get people to click on them. Of course, nothing could have been farther from the truth.” Great stuff, check out the whole thing.
Very cool news: our CEO and co-founder, Aaron Finn, was just named to the Puget Sound Business Journal’s “40 Under 40,” an annual list of the region’s young movers and shakers–”business leaders under the age of 40 who excel in their industry and show dynamic leadership.” Yep, that sounds like Aaron.
Now he just needs to get his “cocktail attire” ready for the Honoree Bash in September…. (Check out all the honorees here–and if you look through the list, you might notice another person close to AdReady, board member Greg Gottesman, Managing Director of Madrona Venture Group.)
Congrats, Aaron!
Entrepreneur Receives Honor for Leadership in Making Display Advertising Accessible to More Advertisers
SEATTLE, WA — AdReady™, a pioneering technology company that makes display advertising accessible to advertisers of any size, today announced that President and CEO Aaron Finn is a 2009 Puget Sound Business Journal “40 Under 40” award recipient. The prestigious Puget Sound Business Journal’s “40 Under 40” awards program recognizes the top business leaders under the age of 40 who excel in their industry and show dynamic leadership. Finn was chosen for both his entrepreneurial and civic accomplishments, which include co-founding advertising technology company AdReady, and his involvement in the local community.
The 2009 honorees will receive their awards at the Honoree Bash being held September 15, 2009 at the Seattle Repertory Theatre, 155 Mercer Street, Seattle, WA.
As a founding executive of Classmates.com, Finn discovered a lack of services that enable advertisers to easily create rich, branded banner ads and place them at targeted Websites. Finn co-founded Seattle-based AdReady in 2006 to close this market gap. AdReady’s powerful suite of display solutions provide all the positive aspects of search ads—ease of use, low cost, and the ability to quickly optimize ads and prove ROI—with the added benefits of display ads, such as the ability to scale with business growth and build brand awareness with richer ads. Named “Service Provider of the Year” by the Washington Technology Industry Association (WTIA), AdReady has a proven record of saving clients hundreds of thousands of dollars, lowering the cost of advertising spend, and delivering better results.
“Building a business in Seattle has been a rewarding experience, both professionally and personally,” said Finn, President and CEO of AdReady. “I’m thankful for the opportunity to contribute to the local tech marketplace and support the extraordinary neighborhoods that surround it. Being recognized for my work both inside and outside the office by the Puget Sound Business Journal—among so many terrific nominees—is appreciated.”
Finn, who relocated to Washington state from the Midwest with his wife and four children, balances his time between family, business, and his community. He supports the American Red Cross, coaches youth basketball, and volunteers at local schools in Seattle’s Queen Anne neighborhood. Prior to AdReady, Finn launched ia Interactive Inc., a traditional online advertising agency, and was a founding executive of Classmates Online.
About AdReady
Seattle-based AdReady is an innovative advertising technology company making online display advertising as accessible and effective as search advertising. The company’s unique approach helps businesses of all sizes build effective online display campaigns based on proven creative and media plans, dramatically increasing an advertiser’s return-on-marketing. AdReady’s patent-pending solutions are ideal for advertisers, agencies and publishers. To learn how to build an effective online display campaign for your business, please visit www.adready.com, follow us on Twitter @AdReady or find us on Facebook.
AdReady is a registered trademark of AdReady, Inc., registered in the U.S. All product and company names mentioned herein may be trademarks of their respective owners in the U.S. and other countries.
VOXUS PR for AdReady
Lindsay Stril, 253-444-5443
lstril@voxuspr.com
or
AdReady
Justin Baker, 206-792-5184
jbaker@adready.com
Yahoo! My Display Ads, Powered by AdReady, Helps Small Businesses Reach Big Audiences
Sunnyvale, Calif., June 22, 2009 — Yahoo! Inc. today announced the pilot launch of Yahoo! My Display Ads, a self-serve display ad solution designed to help small and medium-sized businesses easily reach their target audiences on Yahoo! and its extended network of partner sites. Powered by Seattle-based AdReady, the service is designed to help a new segment of advertisers to reach Yahoo!’s 1651 million users in the U.S. with locally targeted display ads.
“Yahoo! My Display Ads allows small businesses to build on their search marketing with display campaigns that reach a targeted audience on some of the Internet’s most popular websites,” said Joanne Bradford, senior vice president North America Revenue and Market Development, Yahoo!. “This new solution provides an affordable and accessible option for businesses to run brand and performance campaigns that reach the local audiences that matter to them most.”
Advertisers of all sizes are able to take advantage of powerful geographic, channel and demographic targeting capabilities to reach local audiences that are most relevant to them through Yahoo!’s My Display Ads. By using a web-based, self-serve interface, advertisers can create and customize campaigns using more than 800 display templates. Additionally, advertisers can elect CPM or CPC-based pricing, catering to both branding and performance marketing goals. The new solution also helps advertisers track and manage campaign performance goals with daily reporting on key metrics, helping them optimize campaigns on the fly.
Yahoo! My Display Ads is an extension of a limited program Yahoo! and AdReady offered to a number of managed Yahoo! Small Business customers last year. Through this program, advertisers – such as Klaussnerhome, a local furniture store based in Greensboro, North Carolina – have tested the offering, experiencing positive results. Klaussnerhome, which previously relied heavily on traditional advertising mediums recently tested Yahoo! My Display Ads to promote its annual Memorial Day sale in Greensboro and the surrounding area.
Klaussnerhome experienced record sales and foot traffic, which it attributed directly to the advertising campaign it ran on Yahoo!. As a result, the furniture store continues to invest in online advertising. Klaussnerhome also plans to increase its budget to target larger markets such as Raleigh and Charlotte, both of which it was unable to reach through traditional media.
“AdReady’s partnership with Yahoo! will provide advertisers with direct access to high value advertising inventory from the largest provider of display advertising in the world,” said Aaron Finn, President and CEO, AdReady. “With Yahoo! My Display Ads, we hope to make display as easy, effective and accessible as search.”
To learn more about the launch of Yahoo! My Display Ads in the U.S., please visit: http://mydisplayads.yahoo.com.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.
About AdReady
Seattle-based AdReady is an innovative advertising technology company making online display advertising as accessible and effective as search advertising. The company’s unique approach helps businesses of all sizes build effective online display campaigns based on proven creative and media plans, dramatically increasing an advertiser’s return on advertising spend. AdReady’s patent-pending solutions are ideal for advertisers, agencies and publishers. To learn how to build an effective online display campaign for your business, please visit www.adready.com.
# # #
1ComScore Ad Network Metrics, March 2009
Media Contact:
Brian Nelson
Yahoo!
bnelson@yahoo-inc.com
408.349.6113
Justin Baker
AdReady
jbaker@adready.com
206.792.5184
DATE: Wednesday, May 27, 2009 from 9:35 to 10:25 a.m. Pacific
SPEAKER: Mark Feldman, Senior Vice President of Sales and Business Development (Bio)
TITLE: Marketplaces, Online Advertising & Payment Systems
The Fast Pitch Forum & Technology Showcase (FPF) generates buzz year after year as one of the most popular and successful Washington state technology events. Nearly 350 attendees will gather to observe the most promising Northwest technology companies showcase their business to the local community, key venture capitalists and technology buyers, and to learn about the state of the investment climate. The forum is for anyone interested in taking advantage of hearing leading speakers share trends and innovations in the technology industry and the investment community.
New to 2009 is the “people’s choice awards” in which attendees will, along with the judges, vote on the presentations and take part in making one company the best in the Northwest!
Panelists include:
LOCATION: WTIA’s Fast Pitch Forum 2009, Bell Harbor International Conference Center, Seattle, WA (Bay Auditorium)
Contact:
Lindsay Stril
VOXUS PR for AdReady
253-444-5443
###
DATE: Tuesday, May 12, 2009 at 2:30 p.m. Pacific
SPEAKER: Mark Feldman, Senior Vice President of Sales and Business Development (Bio)
TITLE: “Evolving the Food Chain,” Panel Discussion
The online advertising market is changing rapidly as a variety of new companies enter the space. Ad exchanges, creative optimization, easy solutions for creating display advertisements… all of these advances are contributing to an ever-expanding ecosystem of offerings. This panel will review these new technologies and services, and talk about how they are affecting the display advertising space.
Panelists include:
LOCATION: Internet Marketing Conference, Mission Bay Conference Center at UCSF, San Francisco, CA
Contact:
Lindsay Stril
VOXUS PR for AdReady
253-444-5443
lstril@voxuspr.com
###
DATE: Tuesday, May 12, 2009 at 1:35 p.m. Pacific
SPEAKER: Aaron Finn, AdReady President and CEO (Bio)
TITLE: The ThinkTomorrow – Today 2009 Summit brings together the leaders of the growth economy and offers an opportunity to meet face-to-face with the leading companies of tomorrow, interact with leading growth strategists and technologists, and witness firsthand the state-of-the-art products and services that will shape the future. AdReady has been invited to present in the Stars of Tomorrow session (track one).
LOCATION: ThinkEquity’s ThinkTomorrow – Today 2009, The Ritz-Carlton, Half Moon Bay, CA
Contact:
Megan Prest
206-792-5182
mprest@adready.com
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Wednesday, April 22, 2009
MEDIAPOST
by David Goetzl
Excerpts:
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